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New England to Host Fall 50+ Housing Symposium Nov. 3-4

Builders, developers, architects and other seniors housing professionals will examine New England’s burgeoning active adult and age-targeted housing market as well as national trends at the first-ever "Northeast Regional Fall Symposium: Keys to Success in the 50+ Market."

The symposium will be held on Nov. 3-4 at the Gillette Stadium Conference Center in Foxboro, MA.

Sponsored by the 50-Plus New England Housing Council, one of the NAHB Seniors Housing Council’s local councils, the symposium will feature regional speakers from the six-state area as well as nationally recognized industry professionals who will discuss how to attract today’s mature consumers to New England, one of the country’s fastest-growing active adult markets.

“This new symposium allows attendees to expand their industry knowledge, especially about consumers in the New England market,” said Bonnie Solomon, chair of the NAHB Seniors Housing Council. “The active adult industry is constantly evolving. It’s important for builders, developers and other housing professionals to stay on top of the market.”

“In the past, seniors would migrate to warm-weather states such as Arizona and Florida upon retirement, but more of them are staying closer to home,” said Jane O’Connor, co-chair of the 50-Plus New England Housing Council. She is also the managing editor for Mature Living Choices and CEO of 55 Plus, LLC, in Hawley, MA. “New England exemplifies this national trend, with dozens of active adults springing up from Connecticut to Maine. The market demand is there, and builders are starting to respond to it.”

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The Northeast Regional Fall Symposium will show builders how to meet this demand with marketing, merchandising, community design and community amenities. The two-day conference will include eight sessions covering topics including planning issues, branding and marketing, marketing technology and effective merchandising techniques.

The cost of the symposium is $195 for members of the 50-Plus New England Housing Council and $295 for all other attendees.

Register online at www.bagb.org/50plushousing.htm or e-mail Catie Ruggiero, Builders Association of Greater Boston, or call her at 617-773-1300.

The Northeast Regional Fall Symposium is modeled after Building for Boomers & Beyond: Seniors Housing Symposium, NAHB’s popular education and networking conference held each spring.


'The Best of Seniors Housing News' Available at BuilderBooks.com

"The Best of Seniors Housing News," available at BuilderBooks.com, is a compilation of up-to-date, informative articles gleaned from Seniors Housing News. From design ideas to customer service, you’ll learn the unique vantage points that will keep you ahead and give you an edge in the seniors housing market. To view or purchase this publication online, click here, or call 800-223-2665 to order.

Attend the 2005 Seniors Housing Symposium in Metro Washington, D.C. Area

Do you want to learn more about the fastest-growing segment of the housing market? Make your plans to attend Building for Boomers & Beyond: Seniors Housing Symposium 2005, the premier educational and networking event for industry professionals who serve the burgeoning 50+ market. For more information, click here.

Learn More About Seniors Housing Through the Seniors Housing Council

To learn more about seniors housing, join the NAHB Seniors Housing Council. The council provides information, education, networking and recognition opportunities for its members and represents NAHB on seniors housing issues. For more details, e-mail Jeff Jenkins or call him at 800-368-5242 x8292.


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