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Faucet Collection Aimed at Luxury Market

A leading designer and manufacturer of faucets, kitchen sinks and bathroom accessories, Moen is headquartered in the Cleveland suburb of North Olmsted, OH, and is a member of the National Council of the Housing Industry — the Supplier 100 of NAHB.

According to business gurus Michal J. Silverstein and Neil Fiske, in new home construction and remodeling projects, American consumers are looking to trade up. The average size of a new home has increased from 983 square feet to more than 2,200 square feet over the past 50 years, they say, and the average cost of a kitchen, in today’s dollars, has gone from about $9,000 to more than $57,000.

Home owners want to feel as though the design of their kitchen is a reflection of their successful life, they say. In their research, Silverstein and Fiske found one home owner who said that, “the quality of our appliances represents us.”

Moen’s new ShowHouse™ brand represents its entry into the affordable luxury market.

The new brand appeals not only to the practicality of consumers, says the manufacturer, but also to their emotional desire for unique self-expression.

“The brand’s products are sophisticated and compelling, yet attainable, with appeal to those who want to bring a greater sense of style and personality to their kitchens or baths,” said Margie Rowe, manager of the ShowHouse brand.

For more information on Moen, click here.

This feature is solely for educational and informational purposes. Nothing on this page should be construed as policy, an endorsement, warranty or guaranty by the National Association of Home Builders of the featured product or the product manufacturer. The National Association of Home Builders expressly disclaims any responsibility for any damages arising from the use, application or reliance on any information contained on this page.

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