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Sears Acquires Premium Appliance Contract Dealer in San Diego County

Sears, Roebuck and Co., through FBA Holdings, Inc., a direct wholly-owned subsidiary, has agreed to acquire Standards of Excellence, a San Diego-based supplier of premium appliances, designer fixtures and decorative hardware.

"This acquisition underscores our commitment to maintaining a leadership position in the appliance business and to serving the luxury home building market," said Beryl J. Buley, senior vice president/general manager of home stores for Sears.

The acquisition of Standards of Excellence will enable Sears to enter the San Diego market as an appliance contract dealer committed to customer service and innovative premium products, Buley said.

Roger Kuske, former owner of Standards of Excellence, will serve as president and general manager. FBA Holdings Inc. also operates McPhail's, with five showrooms serving Northern California, and Florida Builders, with six showrooms located in Southern Florida.

Standards of Excellence — San Diego's largest contract supplier of designer fixtures and appliances — has served the area for more than 25 years. Founded in 1976 with its first showroom in El Cajon, CA, the company also operates under the name Central Wholesale Appliance Inc. and has showrooms in San Diego, Huntington Beach, Murrieta, Palm Desert and San Marcos, CA.

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