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Merchandising Program Provides Upgrading Opportunities for Surface Materials

A new national merchandising program for home builders, “At Home With Formica,” makes the home buyer’s design selection process for surfacing materials easier than ever at the same time as it showcases opportunities for upgrading, according to the Formica Corporation.

With more than 100 years of experience designing and manufacturing surfacing materials, the globally based Formica Corporation is a member of the National Council of the Housing Industry — the Supplier 100 of NAHB.

Formica’s new merchandising program pairs a complete selection of surfacing materials with upgrades that home buyers can compare and coordinate for multiple locations in the home, including bathrooms, wet bars and kitchens. The program includes design coordinated, high-performance surface solutions in eye-catching sample displays; a model home/design center merchandising system; and easy-to-use feature sheets for one-stop selection of Formica® brand products.

Surfacing product designs are subdivided into good, better and best upgrade offerings. The selections include:

Formica Brand Laminate

• GOOD: The Essential Elements Collection features 58 matte finish designs from the Color Portfolio, Patterns and Formations Collections. This entry-level price point is an appropriate choice for a wide range of interior applications, including kitchen countertops and bathroom vanities where surfaces must address practical concerns.
• BETTER: The Natural Elements Collection features 31 matte finish designs at a level that brings richness to modern interiors and classic elegance in contemporary residential installations.
• BEST: The Etchings, Honed and Sparkle Finish Collections include 33 items that offer the latest and most innovative textures in laminates. The collections add light and texture reminiscent of granite and stone and bring a distinctive look to kitchen countertops and bathroom vanities, creating interiors that excel in both performance and style.

Formica Solid Surfacing

• GOOD: The Formica® Basic Elements Collection features eight designs that comprise the entry level price point in Formica Solid Surfacing. The range of colors and patterns provide the ultimate design flexibility.
• BETTER: The Formica® Classics Collection features eight best-selling designs, each highlighting a separate color range, as a first upgrade opportunity. Patterns and colors run through the entire material, making it ideal for custom designs and edging, accents or inlays.
• BEST: The Formica® Signatures Collection features eight best-selling designs that bring elegance and sophistication to any room and shape themselves to any design concept.

For further information on “At Home With Formica,” click here or call 800-FORMICA (367-6422).

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