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Cooperative Ads Created More Receptive Image for Oregon HBA Members

The association paid for the header and footer of each ad, which was used to promote association activities such as home shows and holiday events. Members of the HBA then were invited to buy space in the ad to promote their own companies. Prices started at as little as $17 for their portion of the ads.

Sells noted that new member applications spiked with the inclusion of the NAHB ads, and that both association members and the community at large responded with a tremendously positive reception.

"When I started including the ads from NAHB, we were overwhelmed by the reaction," she said. "The ads have helped create a more professional image of the home builders association, and our current members have responded with positive comments."

NAHB’s homeownership ads can be downloaded in black and white and color by visiting www.nahb.org/publicaffairs; click on "Public Relations Tools for HBAs" and scroll down until you see "Homeownership Advertisements." For more information about using the ads, e-mail Stacy Hope, NAHB public relations manager, or call her at 800-368-5242 x8132.

eMaritz Provides 10% Discount on Aales Incentive Programs

NAHB has teamed with eMaritz, a division of Maritz Inc., the world’s largest source of integrated performance-improvement, incentive travel and marketing research services. For every sales reward and employee recognition program you launch as an NAHB member, you’ll receive a 10% discount on the program fees.

Go to www.emaritz.com and input your NAHB priority code (A0001) when you register or purchase a program or call 866-362-7489 and identify yourself as an NAHB member to request a demonstration.

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