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The Agent Reach Promotion Program gives builders an online avenue to market themselves directly to real estate agents who work with home buyers who use the Internet in their new home search. Agent Reach will help its customers create top-of-mind awareness by helping builders leverage marketing solutions that target these real estate agents. According to the National Association of Realtors®, 78% of Internet home buyers used a real estate professional to make their final purchase.
The Buyer Finder Promotion Program helps builders connect with potential home buyers when they are at their highest point of interest. Consumers visit the HomeBuilders.com™ site because they are looking for a new home. Buyer Finder provides ongoing community and brand exposure to this targeted audience. More than 70% of home buyers use the Internet at some point in their search, and HomeBuilder.com™ helps connect them to builders and their communities.
The Event Maker Promotion Program helps builders generate high visibility for their sales events by giving them online exposure on HomeBuilder.com™, Realtor.com® and RENTNET™. From pre-opening to grand opening and phase releases, builders using this program can blanket their local market with news of their special events to increase customer traffic. In addition to billboard-like promotion on HomeBuilder.com™, builders can expand their reach to potential home buyers in resale and rental markets by promoting events on Realtor.com® and RENTNET™.
These four programs offer home builders an online marketing strategy that is flexible and tailored to meet their individual needs.
For more information, contact Erin Campbell at 805-557-2303 or via e-mail.
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