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Times and locations for these programs will be available in the International Builders’ Show program. Times can also be found on the show’s official Web site, by clicking here.
Meet the Experts
A new addition to this year’s program, in a series of five “Meet the Experts” sessions experienced builders, developers and other industry experts will discuss how all builders, including those who are small and mid-sized, can successfully build active adult communities.
Other “Meet the Experts” sessions will look at trade secrets on marketing and selling to seniors; how to design active adult communities; tips on land development; and how to create award-winning seniors multifamily projects.
Sessions are included in the Seniors Housing, Multifamily and tecHOMExpo tracks. Click here.
Best of Seniors Housing Design Awards Luncheon
See the country’s most innovative designs for the mature market at the 2004 Best of Seniors Housing Design Awards Luncheon at noon on Monday, Jan. 19, at Treasure Island at the Mirage.
The NAHB Seniors Housing Council will present gold and silver awards to winners in 66 categories, recognizing the country’s premier active adult, service-enriched and seniors multifamily communities. Projects are cited for excellence in community design as well as for community center, common area, interior design, model merchandising and more.
Check out the awards boards and meet the 2004 winners.
Tickets are $65 per person. Reservations are recommended, but a limited number of tickets will be available at the door.
Marketing Breakfast
Learn how to create a brand identity for your company that resonates with active adult buyers at the Seniors Housing Council’s annual Marketing Breakfast from 8:30-10 a.m. on Tuesday, Jan. 20. Discover the nuances of marketing to these discriminating consumers, exchange ideas with peers and discuss other key issues related to marketing.
The cost is $35 per person, and reservations are recommended.
Active Adult Community Tour
The Senior Housing Council’s bus tour will feature three of the premier active adult communities in Las Vegas — a hotbed for the 50+ market. See firsthand what the country’s leading builders and developers are doing. This year’s tour will take place from 9 a.m. to 3 p.m. on Wednesday, Jan. 21, departing from the Las Vegas Convention Center.
Visit Sun City Anthem and Solera at Anthem, a pair of Del Webb communities within the master-planned community of Anthem, and Siena by Sunrise Colony in nearby Summerlin. Sun City Anthem and Siena feature 18-hole championship golf courses and large clubhouses. Solera is a more intimate age-qualified community with a host of community amenities.
The cost for the tour is $75. Reservations are required by Wednesday, Jan. 14. This event is expected to sell out.
To make reservations for the awards luncheon, marketing breakfast or community bus tour, call the NAHB Seniors Housing Council at 800-368-5242 x8220. Or click here for a complete schedule of events.
For more information on seniors housing and the 50+ market, join the NAHB Seniors Housing Council. E-mail Jeff Jenkins or call him at 800-368-5242 x8292 for more information.
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