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Sears Recognizes Builders for Furthering the American Dream

The Sears American Dream-Maker Awards are providing home builders and contractors with an opportunity to receive recognition for their charitable efforts to turn the American dream of homeownership and maintenance into a reality for low- and moderate-income families.

Sears, Roebuck and Co. will award a total of $50,000 to the winners, whose donations of time, talent, funding and services from Oct. 1, 2002 through Sept. 30, 2003 helped increase homeownership in their communities.

Entrants in the competition can nominate themselves or be nominated by another person. Nominations must include an original essay no longer than 1,000 words describing the nominee’s dedication and charitable efforts and one testimonial from an upstanding member of the community confirming the impact of the builder’s efforts.

Entries can be submitted via mail or e-mail and must be received by 5 p.m. (EST) on Oct. 1. All essays and testimonials must be typewritten and submitted to: Sears American Dream-Maker Awards, c/o Hunter Public Relations, 41 Madison Avenue, Suite 500, New York, NY 10010 or via e-mail to: searsdream-makers@hunterpr.com.

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For official rules and more information, click here.

Winners in five categories will receive a donation of $10,000 each made in their name to the housing-related organization of their choice, subject to approval by Sears, and a certificate of accomplishment.

Sears may also publicize the achievements of the winners at the 2004 International Builders’ Show and elsewhere.

Sears will also designate two honorable mention winners in each of the five categories.

The entry categories are:

  • Builders with revenues over $1 billion
  • Builders with revenues between $400 million and $999 million
  • Builders with revenues between $100 million and $399 million
  • Builders with revenues under $100 million
  • Professonal contractors/builders of a minority-owned business

Sears, Roebuck and Co. created the Sears American Dream Campaign in August 2002 in response to a HUD study finding that the nation’s minority homeownership rate was 18% lower than the national average, with less than 50% of African-Americans and Hispanics owning homes.

The company’s $100 million community commitment is helping to make homeownership and continued home maintenance a reality for all Americans.


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