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Spotline on: Dallas

 
Local HBA:
    Home Builders Association of Greater Dallas
President:
    George Lewis, a custom home builder and
    president of George Lewis Custom Homes
Executive Officer:
    Robert Morris 
Membership:
    1,960

By Robert Morris, EO of the HBA of Greater Dallas

Vital Stats:

  • Dallas metro population (not including Fort Worth):  3.4 million
  • Price range for starter homes:  $80,000-$150,000
  • Price range for trade-up homes:  Up to $250,000
  • 2002 housing permits:
    • 25,000 single-family units
    • 8,800 multifamily units


Outlook for 2003:

In general, we feel very good about the shape of the housing market in Dallas and are expecting a return of job growth after two years of job losses. Builders I’ve talked to feel there will probably be a slight downturn from last year’s production pace, but that would still be a solid market by any standard.

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Right now, first-time buyers are the main drivers of this market — Dallas-Ft. Worth is probably the single most affordable major metropolitan area for housing, and that keeps them coming. But when job growth resumes — and the outlook for that is promising — we expect to see the upper sectors heating up as well.

By all accounts, Dallas is poised to be among the earliest metros to rebound with an economic recovery. So while home sales and production are already robust, there’s reason to believe we’ll be back to break-neck speed before long.

Biggest source of concern for builders:

In terms of external factors, job growth is the number one concern. But on the inside, builders are very concerned about the increasing levels of impact fees that cities are imposing. That’s an issue that translates directly to housing affordability.

Market trends:

Anything priced under a quarter-million is being absorbed right away — that’s the trend, and we should continue to see strong demand for entry-level homes. Our production (high-volume) builders have all notched their market focuses downward to affordable product, which is really moving. They’re all poised to move into higher markets as soon as the economic indicators support that.

On the flip side, much of the multifamily product that’s being built is on the upper end, aimed at lifestyle renters like empty nesters and young professionals who want a lot of amenities. Where mid-market vacancies have opened up, move-in incentives are big. Some will pay moving costs, provide a year of free dry cleaning or even send lease-signers on a one-week cruise.

Remodeling seems very healthy right now. Our remodeling members are doing well. Many are closing on big contracts that might have been on the backburner earlier due to war jitters. Those uncertainties seem to have been resolved, and there’s a great deal of activity in that market.

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