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Online Traffic — Get the Word Out to Buyers

Effective online advertising is essential to a growing business, and home builders need to maximize their advertising resources to build name recognition and reach a geographically diverse audience of potential buyers.

The National Association of Realtors® estimates that 70% of home buyers will shop for a home online this year. In fact, the Homestore Network, the largest and most comprehensive family of Web sites devoted exclusively to home- and real estate-related content, had 9.3 million monthly visitors during March, according to comScore Media Metrix. That’s some serious traffic.

While managing a demanding business, it’s crucial to find the time and resources to differentiate yourself from your competitors. And that’s the beauty of online advertising; it creates brand awareness by enabling millions of potential buyers to see your products 24/7.

HomeBuilder.com™, the official listings site of  NAHB, is where the world shops for new homes online. 

You can connect with home buyers online through:

• Information about  your company and your new home listings
• Links to your Web site
• Photographs and virtual tours of your homes
• “Spot buys” for your grand openings, special events and closeouts
• E-mail and phone contacts
• Driving directions and printable brochures

Merge your advertising into the fast lane on the Internet highway and let the nation’s largest new home network help you work smarter, not harder. If you build it they will come — but only if they know where to find you.

BuilderBooks.com offers a variety of sales and marketing publications online. To view or purchase these publications, click here.

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